10 Steps to Bring a Product to Market - Outsource Entrepreneur Model
Step 9 - Approach Potential Partners

Approaching your partners can be difficult. Manufacturers don't want to sign a deal unless there is a marketing firm guaranteeing sales -- and marketers don't want to sign a deal unless a manufacturer can promise to produce the projected volumes at a reasonable quality. The best way to overcome this obstacle is by first approaching a manufacturer and asking them to commit to the project if a marketing firm will sign on to the deal. If the manufacturer agrees, then you have a solid enough commitment for a marketing firm to be willing to sign on.

Approach Manufacturers

You have your proposed deal structure ready and now you should use that to start talking with manufacturers. Remember that you want them to commit to the deal if you find a marketing partner.

Approach Marketers

Once you have a preliminary agreement with your manufacturer, you can start approaching marketers. Make sure you have chosen your marketers carefully and approach the ones you think will be most likely to join the partnership. Marketers become wary of products that have been "shopped around" and will avoid your product if they think too many others have said no to you already. So do your homework and be confident that you approach those companies for whom your product would be a good fit.

Need Help with this Step?

We can create a list of important questions and points to make with your potential partners for $125. This can help assure both you and your partners that the deal is a good match for both of you. Contact info@onestopinventionshop.net for more information or to request this service.

You may also need some additional images or marketing materials at this point, for instance:

These services are provided on an hourly basis at $60/hour. For more information on these graphic design services, click here.

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